Global Sports Innovation Center We connect sports industry to the innovation Contact Us Global Sports Innovation Center Together with Sport Singapore we are building the bridge between sports tech ecosystems in Europe and Asia Contact Us Global Sports Innovation Center Join our network of members to foster the growth of the sports industry in the Asia-Pacific market! Contact Us © Singapore Sports Hub

Global Sports Innovation Center powered by Microsoft (GSIC)

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Why do we partner with Sport Singapore?

Sport Singapore is the national agency for the promotion of sport in the Republic of Singapore, an island-country in Southeast Asia of approximately 5.6 million people. Sport Singapore is seeking to realise Singapore’s sporting dreams through Vision 2030 , a masterplan which aims to leverage sport as strategy towards the betterment of individuals, communities, businesses and the nation.

Our Content

Our activity is based on 6 pillars

Why Singapore?

  • Singapore is one of the fastest – growing markets in APAC in terms of Sport Tech
  • Singapore is a strategic location in the Asian continent
  • We have engaged with some of the leading sports organizations in APAC such as One Championship, ITTF or Sports Hub
  • We count with a privileged location in the Singapore Sports Hub area for our future office with a space for showcase, events, co – working and office.


Next Events

Past Events

june 2020

05junallday09julEuropean Sports Tech Conference - Virtual

12mayallday21junWFS Startcup by GSIC 2020

may 2020

18mayallday21Leaders in Sport Week New York - USA

14mayalldayThe future of the sporting events in Asia after the COVID-19 crisis – May 14, 2020

12mayallday21junWFS Startcup by GSIC 2020

Know the GSIC

The GSIC facilitates synergies and provides its members with value-added services that enable sports entities and companies to grow and develop with the help of experienced professionals in sports tech ecosystem.
Our main service providers are our own members that make their best services and products available to the market.
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GSIC Sports Scenarios Developing the future of sport together

Our Team

General Manager of the Global Sports Innovation Center powered by Microsoft

Iris Córdoba

She has developed her professional career linked to enterprise development and the support of SMEs from the public and private side, with special focus on culture sector, Spanish language-related economy, entertainment and sports industry. Specializing in project management, networking creation and business development. Since the beginning of 2015, she has launched the GSIC promoted by Microsoft, a collaborative initiative between the public, private and academic sectors, which aims to promote innovation in the sports industry, creating an ecosystem composed by nearly 200 companies and institutions that generate synergies and value projects in the sector.

Strategic Alliances & Business Development Director

Iñigo Bonilla

He has developed his professional career fully linked to the sports industry, with over 5 years of experience working at different sports companies, such as LaLiga where he has been managing and developing the CRM Strategy for 2 years. Holds a dual degree in Business & Marketing and a Master degree in Sports Management and Sports Marketing.

Head of Communications & Public Affairs

Sofiya Goncharova

Born in Ukraine, Sofiya holds a Degree in Film, Television and Social Media studies by Carlos III University of Madrid (Spain) as well as a Master Degree in Official Protocol, Production, Organization and Design of events. She had complimented her training with Digital Marketing studies and International Media and Communication courses at Aarhus University (Denmark). She has developed her professional career linked to communication, digital marketing, and event management working at different media such as Factoria Plural and Boomerang TV, communication and event agencies such as CTC, Somosaguas, Digital Branding Ltd. and Event Management. Since 2018 Sofiya is leading communication and public relations at Global Sports Innovation Center powered by Microsoft, working closely with technology-based companies who develop solutions for the Sports industry. One of the main activities she develops at her position is a regular creation of contents to create connections mong sports-tech ecosystem worldwide, spread knowledge about disruptive innovation, bring digital transformation to the sports industry and boost tech-based companies’ businesses.

Partners Solutions Program Manager

Jorge Gómez

With experience in management and administration of sports entities, he has a degree in Translation from the University of Valencia and a Master’s Degree in Management of Sports Companies. He has always been linked to the world of sport as a sportsman, trainer, and manager. For the last 6 months he has been in charge of the Microsoft Solutions Pillar at Global Sports Innovation Center powered by Microsoft, an innovation hub that gathers startups, tech companies, sports entities, leagues, federations, universities and public institutions in order to help them with their digital transformation process and creation of technological strategic plans. His job at GSIC is to promote and prescribe the Microsoft Solutions through a Microsoft Partners Portfolio and to increase the Microsoft Partner Network with GSIC members and other organizations of the sports ecosystem, so they can make use of Microsoft technology, especially the Azure cloud. Thanks to Azure, sport-tech companies are able to develop and sell their own technology through the Microsoft Sports Solutions Portfolio.

Executive Assistant to President and Administration Manager

Anna Kusnierz

Experienced Executive Assistant with a demonstrated history of working both as a CEO assistant and as team assistant exposed to international cultures during work and studies. I am passionate about what I do and enjoy witnessing how Sports customers become digital businesses powered by Microsoft Cloud.

GSIC Ambassador

Unmish Parthasarathi

Unmish’s love affair with digital video started in 2000, when he was deputed from the London newsroom of Sports News Television (IMG’s JV with the Associated Press) to create a wholesale service offering for “portals”. Next came a startup, creating Champions League match highlights for six Vodafone markets and Robbie Williams concerts, followed by the iPlayer at the BBC, ESPN Player in Singapore, KL and Hong Kong, BallBall in Indonesia, Vietnam & Japan, and, most recently, selling highlights to the 2019 ICC Cricket World Cup into 140+ countries. eSports is now in focus for this Cricket Tragic, and he’s using digital video as a central catalyst to forge partnerships with brands, agencies, media, event venues and fans.

Head of Communication and Public Affairs APAC

Andrea Suinaga

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